Tuesday, March 31, 2009
Friday, March 27, 2009
Thursday, March 26, 2009
Wednesday, March 25, 2009
Tuesday, March 24, 2009
Contrail bicycle chalk drawing concept
Click on pic for link to article.

Contrail is a concept bicycle device that attaches above the wheel of a bike and covers the bicycle wheel with a layer of chalk. The chalk then creates a trail or mark on the surface of the road, turning the bike into a sort of large drawing utensil. The concept, developed by Pepin Gelardi of Studio Gelardi focuses around the idea of safety in numbers. By using this device, bicyclists will have a clearer path on which to ride safely and out of the way of vehicular traffic. At the same time, as more bicyclists using the Contrail go over a line created by a cyclist before them, the line gets brighter allowing drivers to clearly see a marked bike path where there might be none. It’s sort of similar to what happens when a dirt path appears in a grassy field after lots of people have taken the same shortcut over a period of time.
Contrail is a concept bicycle device that attaches above the wheel of a bike and covers the bicycle wheel with a layer of chalk. The chalk then creates a trail or mark on the surface of the road, turning the bike into a sort of large drawing utensil. The concept, developed by Pepin Gelardi of Studio Gelardi focuses around the idea of safety in numbers. By using this device, bicyclists will have a clearer path on which to ride safely and out of the way of vehicular traffic. At the same time, as more bicyclists using the Contrail go over a line created by a cyclist before them, the line gets brighter allowing drivers to clearly see a marked bike path where there might be none. It’s sort of similar to what happens when a dirt path appears in a grassy field after lots of people have taken the same shortcut over a period of time.
Friday, March 20, 2009
Thursday, March 19, 2009
3 Things about Twitter
Not sure how we can use twitter in our marketing plans or more importantly how to make money with it.
In February, Twitter.com became one of the 100 most visited websites in the UK for the first time. It ranked 91st within All Categories.
Micro-bloggers are just as likely to consume other media as the average internet user, but more likely to read or view it through a mobile format.
The average age of a Twitter user is 31. That compares to an average age of 27 for MySpace users and 26 for Facebook users.
Monday, March 16, 2009
Very Short List
This is a great site. You can sign up to receive daily emails alerting you to cool new things going on in the world of creativity (books, websites, movies, artists, etc.). Check it out. If I was more web savvy I'd put a photo of the site here, but alas, I'm just a copywriter. So all you get is words.
www.veryshortlist.com/home/
www.veryshortlist.com/home/
Friday, March 13, 2009
Wednesday, March 11, 2009
Tuesday, March 10, 2009
Monday, March 9, 2009
Kindle. Who knows what it is?
This weekend my daughter downloaded a book to her ipod touch using the Kindle app, then went on to read it all weekend
I was amazed a whole book was downloaded in a few seconds. Is this finally the book reader that make a dent in the market?
The savvy marketer I am I began to think of the possibilities for our clients, emails, brochures etc.
If you have an iphone try the app and download a book sample at Amazon and write a review here.
I was amazed a whole book was downloaded in a few seconds. Is this finally the book reader that make a dent in the market?
The savvy marketer I am I began to think of the possibilities for our clients, emails, brochures etc.
If you have an iphone try the app and download a book sample at Amazon and write a review here.

Sunday, March 8, 2009
Google CEO on Charlie Rose
98% of Googles revenue is from advertising!!!!!!
Where are WPP's media gurus....get us a piece of that pie!!!!!!!!!
Eric Schmidt does have kind words for Sir Martin.
I was more interested on his take and which I am sure is Google's take on the future of the internet.
It's an hour but worth watching if you are in advertising....well direct marketing....er, well relationship marketing.
http://www.charlierose.com/view/interview/10131
Where are WPP's media gurus....get us a piece of that pie!!!!!!!!!
Eric Schmidt does have kind words for Sir Martin.
I was more interested on his take and which I am sure is Google's take on the future of the internet.
It's an hour but worth watching if you are in advertising....well direct marketing....er, well relationship marketing.
http://www.charlierose.com/view/interview/10131
Friday, March 6, 2009
Elevator Operators
The other day I visited a friend of mine—and he’s in a pretty nice building in midtown, and I got on the elevator (after passing through a somewhat invasive strip search) and there’s a guy there in a red suit and a cap and he says, “What floor, sir?” And I say, “21, please.” And he proceeds to hit the 21 button for me. I don’t want to be too presumptuous here, but I’m pretty sure I could have done that.
You know in the old days you needed a guy running your elevator because it had that big handle and the manual door. You could control the speed. And you had to gauge when to stop. It was like a piece of farm equipment. People like you and me couldn’t be trusted with that kind of heavy machinery. I for one would inevitably get my finger caught in something. And forget it if you came home drunk. Could you imagine trying to figure that whole contraption out when you’re loaded?. You end up speeding and crashing through the attic or something. You'd need to get elevator insurance.
But nowadays elevators are pretty easy to operate. Some might call them intuitive—others might call them, brainless. You wanna go to 16, you push the little round button with the “16” on it—and it lights up. I’m no Einstein, but I can figure it out…On the list of things that I might need to operate in the course of my day, computer, cell phone, car, iPod, DVR—the elevator is pretty low on the difficulty scale.
And another thing. Are you supposed to tip an elevator guy? What would be an appropriate tip for a guy who sits on a stool and pushes numbered buttons? The door man or the bell hop—that’s a job title I can figure out. They carry your bags, they relieve you of a burden. I appreciate that—that’s helpful to me. They deserve some sort of monetary thanks. But there’s no burden in pushing a button. Even if it’s like really high on the button panel.
You know in the old days you needed a guy running your elevator because it had that big handle and the manual door. You could control the speed. And you had to gauge when to stop. It was like a piece of farm equipment. People like you and me couldn’t be trusted with that kind of heavy machinery. I for one would inevitably get my finger caught in something. And forget it if you came home drunk. Could you imagine trying to figure that whole contraption out when you’re loaded?. You end up speeding and crashing through the attic or something. You'd need to get elevator insurance.
But nowadays elevators are pretty easy to operate. Some might call them intuitive—others might call them, brainless. You wanna go to 16, you push the little round button with the “16” on it—and it lights up. I’m no Einstein, but I can figure it out…On the list of things that I might need to operate in the course of my day, computer, cell phone, car, iPod, DVR—the elevator is pretty low on the difficulty scale.
And another thing. Are you supposed to tip an elevator guy? What would be an appropriate tip for a guy who sits on a stool and pushes numbered buttons? The door man or the bell hop—that’s a job title I can figure out. They carry your bags, they relieve you of a burden. I appreciate that—that’s helpful to me. They deserve some sort of monetary thanks. But there’s no burden in pushing a button. Even if it’s like really high on the button panel.
The Great Santelli
Check out this clip from the Daily Show. Who should get the bailout money?
http://www.talkingpointsmemo.com/archives/2009/03/the_great_santelli.php
http://www.talkingpointsmemo.com/archives/2009/03/the_great_santelli.php
Wednesday, March 4, 2009
Microsoft is bribing you to use their email
It's a bribe that goes to your favorite charity but it is still a bribe.
http://im.live.com/Messenger/IM/Home/Default.aspx
http://im.live.com/Messenger/IM/Home/Default.aspx
My favorite book I haven't read yet

What would Google do....
I may be more obsessed with this book then DC is with Nimblefish. I heard an interview on NPR with Jeff Jarvis the author and I am hooked. This is where my new favorite quote came from. "Small is the new big."
Here is a promo video talking about the book... Should we be asking as we approach or projects WHAT WOULD GOOGLE DO?
http://www.youtube.com/watch?v=cfcWFvkcHVI
His blog is www.buzzmachine.com
I do have the book on hold at the library.
Tuesday, March 3, 2009
Monday, March 2, 2009
We are JUNK MAIL!!!!!

An artist Annette Lawerance saved her junk mail for 13 months from November 2005 through November 2006. She tore the stacks of paper into two-inch wide strips which she then stacked on top of each other. Each month of free paper stands on a small table-high shelf. Lawrence speaks of the 11 years it took her to feel comfortable with the horizontal orientation of work, having moved from New York to Texas where, as everyone knows, the sky is bigger. These works spread out along their shelves like faded horizon lines stacked upon each other. Simultaneously, they stand high like architectural models, quiet skyscrapers pushing up against the white sky of the studio walls.
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