A book I would recommend

http://www.amazon.com/Dont-Say-Yes-When-Want/dp/0440154138/ref=sr_1_1?ie=UTF8&s=books&qid=1240942506&sr=1-1

Buy it now!
Don't Say Yes When You Want to Say No: Making Life Right When It Feels All Wrong

Something I learned in art school

When I was a senior in art school I was fortunate enough to have the opportunity to go to a lecture by Paul Rand (look him up if you don't know who he is). I was really excited to listen and learn from probably the best graphic designers in America. It was fascinating to learn about his creative process, his methodically, see all the great work and hear how design fit into his life.

The most profound thing that I remember from his lecture was in the q&a portion of the lecture. A woman asked him about the new AT&T logo that Saul Bass (look him up too) had just designed and sold for $1,000,000. She asked him to critique the logo and I found his answer intriguing. He said he doesn’t critique other creative’s work. He went on that it wouldn’t be fair not because he had no way of knowing the circumstances under which the work was created. I thought that was a dignified and professional answer.

When I was at JWT they instituted a 1 thru 10 rating system for all creative work, there was no explanation that went with the judging. It made me think of that lecture and how could I judge colleagues work solely on creative merit when I knew some account folk were jerks and got in the way, when the strategy was off or that the client was a dick. I went to my CD with my misgivings and being in DM/interactive I explained we have our own rating system. Whether or not someone responds or clicks through. I went on to tell him the Paul Rand story and his response was “Who is Paul Rand?”. It made my sad.

Are we in a post-consumer era?

Read the article here

K and G guerilla marketing

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